Internationalization Strategies for Dynamic Markets
Authors: Hirschl, Bernd; Weiß, Julika; Konrad, Wilfried (Herausgeber)
Type of publication: Book
Perceptions of the increasing environmental market are focused on technologies and producers. Environmental services like consulting or planning in the fields of energy and water supply play a minor role. Thereby environmental services are characterized by high and increasing growth potential and are able to create markets for technology exports. This book sheds light on the basic principles of the internationalization of environmental services, discusses barriers and success strategies, and presents practical experiences. Which market entry strategies are suitable for environmental services in foreign countries? What is the best way for planning, financing and establishing new service-oriented business models? Focussing on renewable energies and water management, the book provides advice on financing and funding opportunities as well as policy recommendations to support service providers’ internationalization strategies.
Place of publication: Munich
Price: € 39,90
Topics: Environmental Services
Research field: Sustainable Energy and Climate Protection, Ecological Product Policy