Sustainable development means an improvement of the environmental features of products and services and an environmental orientation of consumer behavious. Governmental measures alone are not sufficient to reach this objective; in addition, initiatives from the civil society have to be stimulated and supported. Herewith, markets for eco-efficient products could be crearted, innovative marketing strategies developped and successful information campaigns initiated.Thesis of the project is that innovative co-operations could create framework conditions and incentives for sustainable consumption. In the context of an Integrated Product Policy (IPP) this means production and marketing of eco-efficient products and services, environmental benign application of products and a waste minimised disposal. Objective is to develop guidelines for co-operation of stakeholders which could support sustainable consumption in the context of IPP- Exemplary the areas of "Sport/Leisure" and "Building/Dwelling" will be axamined

Topic: Products and Consumption

Research field: Sustainable Energy and Climate Protection, Ecological Product Policy