The research project aims at identifying success factors of new and target group specific marketing strategies for innovative social action. Those marketing strategies initiate both problem awareness as well as willingness to [...] More

The growing connection between nanotechnologies, genetic engineering, information and communications technology and cognitive sciences is one of today’s most influential technological developments with far-reaching [...] More

Brandenburg seeks to reduce its energy-related CO2 emissions by 40 percent in 2020 compared to the year 1990. Furthermore, CO2 reductions of another 35 percent are planned until 2030. To achieve these objectives, the [...] More

The project aims to investigate the current state of the art of biomimetic applications in economic sciences. Therefore, relevant literature will be reviewed and summed up. Suggestions for prospective biomimetic activities [...] More

The markets for the future are green and have considerable growth potential. Green technologies have become one of Germany's key exports and the high specialised and innovative companies expect further rapid growth. At the [...] More