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Lifestyles and consumption

Consumption patterns of the Global North place excessive strain on planetary boundaries. The consequences are severe and disproportionately affect the most vulnerable – both in countries of the Global South and in Germany. Lifestyles are therefore inseparably linked to social justice. 

The IÖW investigates how lifestyles and consumption practices can be made more sustainable to enable a good life for all without overburdening the environment. A key focus of this research is sufficiency – the principle of enhancing quality of life while consuming fewer resources. In addition to examining sustainable practices in households and among large consumers, such as public institutions, the IÖW also analyzes the societal and political conditions necessary for a comprehensive transformation. In doing so, citizens are addressed not only as consumers but also as prosumers and as part of an active civil society engaged in political decision-making processes. 

Our research combines quantitative and qualitative social research approaches with transdisciplinary and participatory methods, such as field interventions and citizen science. Together with partners from civil society, business, and politics, we develop practical guidelines, policy recommendations, and educational resources that support the transition to sustainable lifestyles. 

Ongoing projects

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Publications on the topic

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