14 tonnes of material consumption per person – according to Eurostat, this is how large the footprint of consumer behaviour in Europe is in 2024. The goal would be 5.5 to 8 tonnes says United Nations Environment Programme. This consumption contributes to global biodiversity loss, especially in the Global South. A new study by the Institute for Ecological Economy Research (IÖW) and the Institute for Energy and Environmental Research Heidelberg (ifeu) highlights the role of soy, palm oil and shrimp production. The researchers make recommendations for EU policy in line with biodiversity conservation goals. This week, the results of the study “Towards nature-friendly consumption”, commissioned by the German Federal Agency for Nature Conservation (BfN), were discussed at an online conference with international experts.
Targeted EU policy can reduce global footprint
“The loss of biodiversity is not an inevitable consequence of consumption, but the result of political and economic decisions,” says project manager Julia Fülling, who conducts research on sustainable lifestyles at the IÖW. “The EU can significantly reduce its global resource footprint with coordinated, equitable measures that make sufficient lifestyles attractive and feasible.”
Shrimps, soy and palm oil as drivers of environmental destruction
The three case studies in the report illustrate that:
“The consumption of shrimp, soy and palm oil in the EU has devastating effects on biodiversity worldwide – for example, through the destruction of biodiversity hotspots such as mangrove forests, moors and savannahs,” explains Susanne Köppen, research associate at ifeu, emphasising: “This development must be stopped.”
Holistic approach to biodiversity and climate protection: sufficiency instead of technical solutions
The loss of biological diversity and climate change are inextricably linked and require a holistic approach, the researchers recommend in their study. Protecting individual ecosystems or raw materials can lead to environmental pollution simply being shifted elsewhere instead of solving the underlying problems. Furthermore, inadequate sustainability policies can exacerbate global inequalities, and therefore contribute to “green colonialism”. To avoid this, biodiversity conservation should be designed in collaboration with stakeholders in the affected regions. Furthermore, technical solutions such as efficiency improvements or substitution are not sufficient to achieve genuine transformation – the guiding principle should be sufficiency.
Policy measures for a more sustainable EU policy
In order to bring about real change, the EU should implement the Deforestation Regulation in an effective and socially acceptable manner and adopt the EU Green Claims Directive in a timely manner. In addition, harmful subsidies should be abolished and replaced with price incentives for a more plant-based diet. The significant leverage offered by public procurement should be utilised by making sustainability criteria mandatory. Effective sustainability communication to consumers must also go beyond generic messages and focus on the actual needs of consumers.
Background
The study was published as part of the project “Shaping Nature-Friendly Consumption”, which was carried out by the IÖW and ifeu on behalf of the BfN with funding from the Federal Ministry for the Environment, Climate Protection, Nature Conservation and Nuclear Safety (BMUKN). In addition to a brochure, the project publications include several fact sheets and policy briefs. They were published in collaboration with the Working Group on Consumption and Biodiversity of the One Planet network.
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