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PresentationBusiness Marketing to Promote Sufficiency: A Systemic Literature Review

Conference: Third International Conference of the Sustainable Consumption Research and Action Initiative (SCORAI)
Event by: Sustainable Consumption Research and Action Initiative (SCORAI); Copenhagen Business School
30.06.18, Kopenhagen

In the Special Session: Beyond the Consumer of the SCORAI Conference Maike Gossen presented her results of a systematic literature research on the topic of sufficient consumption and marketing.

Further Information about the Conference