PresentationBusiness Marketing to Promote Sufficiency: A Systemic Literature Review
Conference: Third International Conference of the Sustainable Consumption Research and Action Initiative (SCORAI) Event by: Sustainable Consumption Research and Action Initiative (SCORAI); Copenhagen Business School
30.06.18,
Kopenhagen
In the Special Session: Beyond the Consumer of the SCORAI Conference Maike Gossen presented her results of a systematic literature research on the topic of sufficient consumption and marketing.
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