Sharing – an Overstated Phenomenon? Usage and Perception of Peer-to-Peer Sharing in Germany. Results of a Quantitative Representative Online Survey
At the 46th Annual Conference of the European Marketing Academy (EMAC 2017) with this year's focus on ‘Leaving Footprints’ a special session on Sharing Economy was organized. In this context Maike Gossen presented the results of a German-wide representative survey on peer-to-peer sharing, which shows that peer-to-peer sharing is still a niche phenomenon but has great potential to grow.
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