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Ecological Product Policy


In large parts of the economy and society, transformation processes have been taking place for some years which pursue the goal of a sustainable manner of economy. These processes form the subject matter of the work in this research field. In application-orientated research projects, it investigates the chances and risks of this change for various players, for example in the area of product-related instruments of corporate environment protection (life-cycle assessment) or in the field of innovative services concepts. It develops conceptual fundamentals and strategies for an integrated policy on a European and national level and it sketches development corridors for sustainable consumption models and effective forms of ecological product information. The consistent player orientation of the research field expresses itself thereby both in its research content, e.g. attitudes and motives of consumers, and in the research design concerned. Semistructured interviews are used here just as other methods such as representative polls or case studies. Due to its multidisciplinary composition with economists, sociologists and engineers, the research field fulfils an important prerequisite for handling socio-ecological questions at the interfaces human-environment-society in its whole complexity.

The employees of the research field work in different committees.

Frieder Rubik is a member of the Jury Umweltpreis für Unternehmen of the Ministry of the Environment and Transport Baden-Württemberg and co-editor of the Journal of Sustainable Product Design. He is a member of the Board of the European Roundtable on Sustainable Consumption and Production (ERSCP) Society.



Dr. Frieder Rubik

Head of the research field Ecological Product Policy
IÖW office Heidelberg
Phone: +49 6221-64916-6