Publications of Gesa Marken

• Rohde, Friederike; Mollen, Anne; Meyer, Andreas; Wagner, Josephin; Marken, Gesa; Frick, Vivian; Schmelzle, Frieder; Engel, Lina (2024)

  Taking (policy) action to enhance the sustainability of AI systems The SustAIn Project: Synthesis, Critical Reflection and Policy Considerations

  

  Policy Paper

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• Marken, Gesa; Frick, Vivian; Schmelzle, Frieder; Meyer, Andreas (2024)

  The (Un-)Sustainability of Artificial Intelligence in Online Marketing A Case Study on the Environmental, Social and Economic Impacts of Personalized Advertising

  

  IÖW Text Series

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• Mollen, Anne; Vieth-Ditlmann, Kilian; Frick, Vivian; Marken, Gesa; Meyer, Andreas; Rohde, Friederike; Schmelzle, Frieder; Wagner, Josephin (2023)

  Artificial Intelligence in Online Advertising Personalized Advertising and its Consequences for Sustainability

  

  Article

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• Marken, Gesa; Schmidt, Sabrina (2022)

  Packaging-free shopping From no packaging to transformative food retailing

  

  Article

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• Marken, Gesa; Wagenfeld, Nele; Dangel, Vanessa; Hettich, Elina; Kitzberger, Magdalena; Nestele, Josepha; Rubik, Dr. Frieder (2020)

  Purchasing habits and influencing factors when purchasing unpackaged survey findings

  

  Report

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