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Change dynamics in consumption and sustainable innovation paths (DYNAMIKON)

Taking the example of leisure-time mobility, the research project DYNAMIKON examines what short- and medium-term factors are responsible for changes in consumer behaviour. Consideration is given not only to economic factors, such as changes in income and prices, but also to cognitive factors, such as changes in information and knowledge or the memory of consumers, and to social factors, such as norms or group behaviour.

This approach also makes it possible to deal with different consumer behaviour patterns (rational choice, routine or innovative) independently of the situation. Against this background, those economic, cognitive and social change processes which can lead to a more environmentally friendly or even sustainable consumer behaviour are of particular interest. The IÖW has lead responsibility for the empirical surveys in the leisure time mobility sector.

project website

IÖW Project Team

  • Dr. Wilfried Konrad