Lara Schultz
Public Relations and Communications Officer
M. A. Media and Culture Sociology
"Communication is key": This motto guides Lara Schultz in science communication. She focuses on getting to the heart of project results from sustainability research. Her motivation: science should be accessible.
In dialog with the scientists, the media and culture sociologist works out the core of their research. She and her colleagues in public relations use press releases, brochures, social media and newsletters as channels.
Main focus
- Science communication
- Editing websites and print products
- Press relations and social media
Experience
- Since 07/2024: Public Relations and Communications Officer at the IÖW
- 01/2023 – 06/2024: Trainee for public relations and communication at the IÖW
- 02/2021 – 09/2022: Working student at Wissenschaft im Dialog
- 10/2017 – 10/2019: Working student at the German Institute for International and Security Affairs
Education
- 10/2023 – 05/2024: Training in communication management, German Press Academy
- 2019 – 2022: Master's degree in Media and Culture Sociology at the University of Trier
- 2016: Semester abroad at the University of International Business and Economics in Beijing, China
- 2015 – 2019: Bachelor's degree in Sociology at the University of Potsdam
Current projects of Lara Schultz
RePack-network. Reduce, Reuse, Recycle – Sustainable packaging of food Networking and transfer program for plastics reduction
Collaborations in regions Communities and social innovation for sustainable regions
SteuerBoard Energie Control mechanisms in the polycentric energy system of the future
REPAID - Reusable Solutions for Gastronomy Promotion of reusable solutions to reduce single-use plastic service packaging through automation of take-back, interventions at the point of sale and possibilities of digitalisation to support user behaviour
