The production and consumption patterns of Western industrial societies are not sustainable. And the economic development of newly industrialising countries such as India and China clearly show that environmental consumption must be reduced and the negative, social consequences of the economy limited. Sustainability policy has taken up this challenge – yet a lot still remains to be done and researched.
The IÖW develops practice-oriented sustainability concepts, e.g. for the food, construction, housing and mobility sectors. We analyse national and international policy concepts and instruments such as environmental labels and draw up sustainability strategies – especially for the trade sector – which are tailored to the respective protagonists. Marketing and market research into patterns of consumption are also part of our services.